Privacy Policy

In this privacy policy (Privacy Policy), “we”, “us” and “our” means:

  • Val Morgan & Co Pty Ltd;
  • –Val Morgan & Co (Aust) Pty Ltd;
  • Val Morgan Retail Media Pty Ltd;
  • –Val Morgan Petro Media Pty Ltd; and
  • –CINEads Australia Pty Ltd.

Please read our Privacy Policy carefully as it describes the way in which we collect and handle your personal information.

We may revise our Privacy Policy from time to time by providing a revised version on our website. Our revised Privacy Policy will take effect from the time it is posted on our website.

We refer throughout our Privacy Policy to ‘personal information’ which means information that identifies you as an individual or from which you can reasonably be identified.

1. Types of personal information we collect and hold

The types of personal information we collect will vary depending on whether we collect the personal information through a contest registration, content submissions, community postings, suggestions, voting activities, comments boxes, e-commerce and transactional areas or by other means. Generally, the types of information we collect are the following:

  • name;
  • address(es);
  • telephone number(s);
  • email address(es);
  • employer(s); and
  • photos at events.

We do not actively collect sensitive information and where you provide us sensitive information on an unsolicited basis (such as health information) you consent to our collection of such information.

2. Website cookies

We use Google Analytics to collect anonymous information and data whenever you access and navigate through our website. The types of anonymous information we collect is the time and date which you accessed our website and the specific page you accessed. We collect this information for operational maintenance and statistical purposes to assist us in improving our website. When you access our website, your browser automatically sends certain information to Google which in included in our analytical reports. For more information on how Google Analytics operates, see “How Google uses data when you use our partners’ sites or apps”, (located at . Through our email mailing platform we are also able to track if, and when, you open our newsletter and your interactions with the content of our emails.

A “cookie” is a small text file that is placed on your computer’s hard drive by a web page server and stores information about your use of our webpage. Most web browsers are automatically set to accept cookies but if you do not wish to receive any cookies you may set your browser to refuse cookies. If you do not accept cookies, this may affect the operation of our website.

3. How we collect and hold personal information

We, or third parties on our behalf, collect personal information directly from you through contest registration, content submissions, community postings, suggestions, voting activities, comments boxes, e-commerce and transactional areas.

We, or third parties on our behalf, may collect your personal information from third parties where it is impracticable to collect such information directly from you. The third parties we may collect your personal information from include:

  • our related companies (including Hoyts Group companies);
  • our business partners including advertising agencies and client companies; and
  • our service providers, including third party database list providers.

We generally hold your personal information internally in our database at our offices. However, our email database, which on occasion may contain your personal information, is stored on an external server by a trusted third party.

4. The purposes for which we collect, hold, use and disclose personal information

We, or third parties on our behalf, collect, hold, use and disclose your personal information for the following purposes:

  • to communicate with you directly or through our marketing agencies we engage to keep you informed of contests, upcoming activities and events by any means including email, post and telephone;
  • to deliver to you our services and to facilitate any e-commerce transactions;
  • to perform statistical analysis of user activity and characteristics in order to measure interest in and use of the various areas of our website;
  • to inform others, including our clients, of any statistical data, as well as the number of users who have been exposed to or have clicked on any particular areas in our website.
  • to publish via email newsletter or on the website your name if you are a winner in any of our competitions; and
  • to disclose to our related bodies corporate, which includes companies within the Hoyts Group.

5. How do we handle personal information collected from telephone marketing?

We collect personal details about and from individuals who we contact that may be interested in advertising their products and services through cinema for the purpose of administering events and keeping individuals informed of further opportunities.

We may collect these personal contact details from the individual or indirectly from a third party, including from our telemarketing service providers. Our telemarketers will only disclose the personal information they collect about you to us for the sole purpose of administering your attendance at an event or to inform you of other upcoming opportunities relevant to your sectors or products and services. If you do not provide us, or our telemarketers with this information, we will not be able to contact you regarding upcoming events and opportunities.

For information as to how an individual may access and correct the personal information we hold about him or her, or to complain about a breach of the APPs, please see sections 7 and 8 of this Privacy Policy respectively.

6. Overseas disclosure of personal information

We do not disclose your personal information overseas.

7. Access to, and correction of, personal information

We will take reasonable steps to ensure that the personal information we collect, hold, use or disclose is accurate, complete, up to date, relevant and is not misleading. You have a right to request access and/or the correction of any personal information we hold or control. Requests for access or correction are to be directed to our Privacy Officer whose contact details are provided below. We may ask you to answer a simple question, such as providing your address, to confirm we are providing access to the correct individual. We endeavour to respond to any request within a reasonable time period.

Please provide us with as much detail as you can about the particular information you wish to access or correct, in order to help us retrieve it. We may charge you an access fee to cover our costs of sending the information to you. We will inform you of applicable fees before they are incurred.

In certain circumstances, such as where access would have an unreasonable impact on the privacy of other individuals, we may refuse to provide you access to your personal information. If we refuse to provide you access, we will provide you with a written notice that sets out the reasons for the refusal except to the extent it would be unreasonable to do so.

Where we correct personal information we hold about you, you have a right to request that we notify any other third parties to which we disclosed the inaccurate information. We will provide such notice to any third parties where it is practical and lawful for us to do so.

In the unlikely event that we refuse to correct your personal information as requested by you, we will provide you with reasons for the refusal except to the extent that it is unreasonable to do so.

8. Making a complaint

If you would like to make a complaint about the manner in which we have handled your personal information, please write to our privacy officer by contacting them by post, email or telephone at the details provided below. We will promptly investigate your complaint and provide you a response with our findings within a reasonable period of time. If you are dissatisfied with our response, you may complain to the Australian Information Commissioner (

9. Anonymous and pseudonyms

You may request to remain anonymous, or seek to use a pseudonym, in your dealings with us. We will honour any such request to stay anonymous or use a pseudonym where it is lawful and practicable to do so.

10. Contact

If you have any questions or recommendations about this Privacy Policy, if you wish to correct or access information we hold about you or if you wish to make a complaint, please write to Customer Service, The HOYTS Corporation Pty Ltd, PO Box 110 Sydney NSW 2001 or contact us at